NUTELLA is one of the nation’s favourite spreads and arguably goes well on anything, but it turns out you’ve probably been pronouncing it wrong your entire life.
Marking World Nutella Day, today, the team at the chocolate’s HQ decided to clarify how to say the famous name – which we didn’t even realise we were doing it wrong.
It turns out 87 per cent of us have been saying it incorrectly all these years – with the most common mispronunciation putting the emphasis on the ‘U’.
Some 78 per cent of people thought it was said phonetically as ‘Nutella’, while 12 per cent thought it was ‘Noutella’, six per cent said it as ‘Newtelluh’, while three per cent admitted they didn’t have a clue.
But it turns out the 12 per cent emphasising the ‘nou’ were right, with the correct pronunciation ‘Noutella’, or ‘Newtella’. .
James Stewart, Marketing Director for Nutella, Ferrero UK & Ireland, said: “As Nutella is enjoyed in every corner of the world, there has long been some fun debates on how it should be pronounced.
“Our Nutella team wanted to share how we pronounce the iconic spread’s name.
“We emphasise the ‘NOU’ in ‘NOU-tella’, but we don’t mind how our fans decide to pronounce it – the most important thing to us is that you enjoy it!”
Fans took to social media to express their shock over the pronunciation, with one saying: “Happy #NutellaDay.
“The definitively correct pronunciation is “new-tell-uh” rather than ‘nuh-tell-uh’.”
Someone else wrote: “Strictly-speaking, Nutella is pronounced NEW-TELL-UH. Nobody is happy about this.”
And this person wrote: “I was today years old when I found out Nutella was pronounced ‘New-tell-uh’.”
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