A HORSE manure-scented candle will help remind racing fans of what they’re missing at the Cheltenham Festival.
A leading bookmaker has commissioned the multi-layered ‘Smell-tenham’ that also includes the aroma of a bacon sandwich, stout, saddle leather and grass.
The limited-edition candles burn for up to fifty hours and are made from vegan soy wax and were commissioned by Betfair.
Designer Neil Molloy said: “This would be by far the strangest commission I have received, being asked for a candle with fragrances from Bacon Butty to Manure, wow! That’s not your every-day!”
Eleven-time Champion National Hunt Trainer, Paul Nicholls, said: “This is brilliant. Obviously, I will be able to attend the Festival this year but for so many racing enthusiasts the annual pilgrimage to the Cotswolds will be sorely missed.
“This candle is a really fun way of reminding fans of the greatest show on turf and what we can all look forward to next year when punters can return.”
Betfair Spokesman, Barry Orr, added: “Of the five senses, the sense of smell is considered the most important for evoking memories.
“So, to celebrate this unusual year, we thought we’d have some fun and bring racing fans the chance to experience the smells of the festival in their very own living room.”
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Punters will be missing from the event this year that normally attracts 250,000 people over the four-day race meeting that starts on Tuesday.
Controversially, the event went ahead last year despite the growing number of COVID-19 cases ahead of the national lockdown.
Two hundred of the Betfair candles are available through the bookies’ website.
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